The Good Shift Fund

The Good Shift Fund exists to help keep kids in hockey.

10% of net product sales from The Good Shift goes directly into the Fund, with the goal of helping families cover hockey-related expenses that can make it difficult for a child to stay in the game.

That may include things like:

• League and registration fees
• Equipment and gear
• Tournament expenses
• Other costs that create a barrier to playing

We’re starting small and building this alongside the brand. As The Good Shift grows, our hope is to support more players, more families, and more hockey communities across the country.

We believe a little help at the right time can make a very big difference.

Play it forward.